The Asstag began as a comedy channel poking fun at everyday Indian family life — and grew into a studio trusted with real social commentary, a feature film, and millions of loyal fans. Somewhere along the way, a donkey in a suit became our most trusted spokesperson.
The Asstag is a Hindi & Bhojpuri-belt comedy and infotainment studio founded by Kushal Dubey and run under Titahari Entertainments Private Limited. What sets us apart isn't just the laughs — it's that our sketches are built around things people actually live through: overbearing in-laws, private-school fee hikes, hospitals that oversell treatment, reality-show auditions gone wrong.
We call it infotainment: real issues, told through characters an entire family can watch together and recognise as their own.
Hard Core Entertainment, One Could Relate To.
— The Asstag, channel mission
The Asstag launches on YouTube with sketch comedy rooted in everyday Bhojpuri and Hindi-belt family life, quickly finding an audience that felt genuinely seen.
The "Bhojpuri Idol Audition" spoof and social-satire mini-docs like Mission Hospital and Mission Admission establish The Asstag's signature style — comedy that calls out real scams and systems.
The channel crosses 100K subscribers, celebrated at an Asstag fan meet-up in Banaras — a milestone unboxed on camera for the community that made it happen.
Family-drama instalments like Bete Ki Vidai and Jaise Maayi Vaise Betwa become some of the channel's biggest hits, with the latter crossing 9.6M views.
A dedicated shorts channel is born to keep up with fast, bite-sized comedy — and goes on to outgrow the parent channel in subscribers, with one short alone crossing 28M views.
The Asstag makes the leap from sketches to a full-length Hindi comedy film starring Kushal Dubey and Mugdha Agarwal, racking up 34M+ views.
Our characters are exaggerated, but the dynamics — the strict father, the overprotective mother, the sibling rivalry — are drawn straight from real households.
From hospital overbilling to school fee hikes, our "Mission" series turns genuine social problems into comedy people want to share.
Long-form series and films on The Asstag, rapid-fire shorts on The Asstag Lite — the same voice, tailored to how people actually watch today.